2019

2019

2019

2019

Freelance. Webb, App and Marketing.
Freelance. Webb, App and Marketing.
Freelance. Webb, App and Marketing.
Freelance. Webb, App and Marketing.

Hemfrid is a leading Swedish household services company, offering cleaning, moving, and home assistance. Founded in 1996, they help customers simplify everyday life with reliable, professional service.

I worked with this company as a freelance designer until 2019, designing their website, app, and marketing materials. During their rebrand, I led the work on their new website, ensuring it aligned with the updated brand while improving usability.

I was also involved in user interviews and workshops, helping lead discussions to better understand user needs. With complex booking flows to consider, balancing business goals with a smooth user experience made this a challenging and rewarding project.

Hemfrid is a leading Swedish household services company, offering cleaning, moving, and home assistance. Founded in 1996, they help customers simplify everyday life with reliable, professional service.

I worked with this company as a freelance designer until 2019, designing their website, app, and marketing materials. During their rebrand, I led the work on their new website, ensuring it aligned with the updated brand while improving usability.

I was also involved in user interviews and workshops, helping lead discussions to better understand user needs. With complex booking flows to consider, balancing business goals with a smooth user experience made this a challenging and rewarding project.

Hemfrid is a leading Swedish household services company, offering cleaning, moving, and home assistance. Founded in 1996, they help customers simplify everyday life with reliable, professional service.

I worked with this company as a freelance designer until 2019, designing their website, app, and marketing materials. During their rebrand, I led the work on their new website, ensuring it aligned with the updated brand while improving usability.

I was also involved in user interviews and workshops, helping lead discussions to better understand user needs. With complex booking flows to consider, balancing business goals with a smooth user experience made this a challenging and rewarding project.

Hemfrid is a leading Swedish household services company, offering cleaning, moving, and home assistance. Founded in 1996, they help customers simplify everyday life with reliable, professional service.

I worked with this company as a freelance designer until 2019, designing their website, app, and marketing materials. During their rebrand, I led the work on their new website, ensuring it aligned with the updated brand while improving usability.

I was also involved in user interviews and workshops, helping lead discussions to better understand user needs. With complex booking flows to consider, balancing business goals with a smooth user experience made this a challenging and rewarding project.

Web, iOS and Android

I had the opportunity to redesign all of Hemfrid’s digital products during their rebrand, creating a modern, user-friendly experience that truly reflected their new identity. It was rewarding to craft a cohesive design that not only looked great but also made their services more accessible and intuitive for users.

Smoother Bookings,
Higher Conversions

I helped modernize Hemfrid’s digital services, making them more user-friendly and improving the booking flow. By simplifying the process, we created a smoother experience that made it easier for customers to book—leading to increased conversion.

Smoother Bookings, Higher Conversions

I helped modernize Hemfrid’s digital services, making them more user-friendly and improving the booking flow. By simplifying the process, we created a smoother experience that made it easier for customers to book—leading to increased conversion.

Smoother Bookings,
Higher Conversions

I helped modernize Hemfrid’s digital services, making them more user-friendly and improving the booking flow. By simplifying the process, we created a smoother experience that made it easier for customers to book—leading to increased conversion.

Feel free to drop a line

Email me

Email me

Email me

Feel free to drop a line

Email me

Feel free to drop a line

Email me

Smoother Bookings,
Higher Conversions

I helped modernize Hemfrid’s digital services, making them more user-friendly and improving the booking flow. By simplifying the process, we created a smoother experience that made it easier for customers to book—leading to increased conversion.

Johan Geijer
Stockholm, Sweden

jgeijer@gmail.com

© 2025 Johan Geijer

Johan Geijer
Stockholm, Sweden

jgeijer@gmail.com

© 2025 Johan Geijer

Johan Geijer
Stockholm, Sweden

jgeijer@gmail.com

© 2025 Johan Geijer

Johan Geijer
Stockholm, Sweden

jgeijer@gmail.com

© 2025 Johan Geijer

Johan Geijer
Stockholm, Sweden

jgeijer@gmail.com

© 2025 Johan Geijer